Market and Competitive Strategies
Market & Competitive Strategies
Successful market penetration requires thorough intelligence-gathering in the competitive arena. The traditional SWOT analysis barely scratches the surface. Organizations must have a purpose that drives competitive intelligence-gathering; otherwise, customer-facing employees will not gather meaningful, actionable data.
Developing market strategies and gathering competitive intelligence are iterative processes. Initial marketing strategies evolve based on the analysis of competitive data and emerging market trends. As market dynamics change, successful businesses fine-tune these strategies.
KDT Business Strategies will help you develop a program to define the marketplace and each competitor’s unique selling proposition by evaluating:
Existing competitors
Potential entrants
Threat of substitutes
Targeted digital data
Bargaining power of buyers
and suppliers
Using facts and fact-based competitive assumptions, you can develop a targeted marketing strategy that:
- Defines your target audience and their position within the consumer decision journey
- Defines and quantifies your marketing strategy goals
- Demonstrates how competitors currently meet the needs of the market
- Illustrates how competitors reach market influencers
- Represents how your organization is uniquely positioned to meet the needs of your target audience
- Incorporates a digital marketing plan
- Effectively influences the target audience
